Imperial accelerates innovation with launch of Pulze 2.0 heated tobacco device
Imperial Brands launches Pulze 2.0, an advanced heated tobacco device with a sleek all-in-one design offering over 25 sessions per charge, compatible with iD sticks in 10 flavors; it heats tobacco without burning to release nicotine and aromas while reducing harmful chemicals as a reduced-risk alternative to traditional cigarettes. The initial rollout targets Italy, Poland, the Czech Republic, and Greece, with broader European expansion planned for 2023, reinforcing Imperial's multi-category next-generation products (NGP) strategy that includes vapes and oral nicotine innovations.
Chief Consumer Officer Andy Dasgupta noted: “Our consumer-centric approach to innovation is accelerating the pace of development across all categories. Pulze 2.0 is another important milestone on Imperial’s journey to build a healthier future and offers consumers alternative ways to enjoy moments of relaxation and pleasure.” This aligns with the company's ongoing business transformation efforts.
Source: https://www.imperialbrandsplc.com/news/key-announc...